7 Ways to Get Backlinks from News Websites to Improve SEO

In the world of Search Engine Optimization (SEO), backlinks still remain an important factor that greatly influences website rankings in search engines. Backlinks from authority websites, especially news sites, have a higher value compared to backlinks from personal blogs or regular sites. This is because news websites generally have high Domain Authority (DA) and Domain Rating (DR), large organic traffic, and trust from Google.

However, getting backlinks from news websites is not easy. Unlike creating backlinks from comment blogs or forums, links from news media require strategy, creativity, and sometimes investment. This article will discuss 7 effective ways to get backlinks from news websites, complete with explanations, advantages, and optimization tips, with examples of websites you can see. Honeymoon package Bali, all occupy the first page of Google and Bing search engines.

1. Writing an Interesting and Relevant Press Release

One of the most common ways to get backlinks from news websites is by send a press releasePress release is usually used to announce important matters, for example:

• Launch of a new product or service.
• Strategic collaboration with other companies.
• Large events such as seminars, workshops, or launching events.
• Company achievements, such as awards or specific milestones.

Tips for Creating Effective Press Releases

• Use journalistic style: concise, clear, and substantive.
• Insert information that is truly worth reporting (newsworthy).
• Include quotes from internal parties (CEO, manager, etc.) to enhance credibility.
• Don't forget to include the link to the main website or product landing page.

If the press release is accepted by the editorial team, the article will usually be published in full with a backlink to your website.

2. Become an Expert Resource Person

News websites often need sources to fill their content. If you or your business have expertise in a certain field, you can offer yourself as a resource person.

For example:

• The owner of a digital marketing agency can be a source for articles about the latest SEO trends.
• The restaurant owner can be interviewed about local culinary topics.
• Financial consultants can write articles about investment tips or financial management.

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• Build your personal branding on social media and LinkedIn so that journalists can easily find you.
• Contact journalists or editors directly by offering a unique perspective.
• After the article is published, ask to include a link to your website in your profile or name.

This type of backlink is usually an editorial link that is very natural and highly valuable.

3. Creating Viral Content or Research Data

News websites really like viral content or latest data research that has not been widely published yet. If you can create content like this, the chances of being covered by the media will be very high.

Examples of Content That Can Receive Coverage:

• Market research: "Indonesian society's online shopping trends 2025".
• Customer survey: "70% of users prefer service A over B."
• Infografis: Data visual tentang pertumbuhan industri tertentu.
• Unique content: Inspirational stories or innovations from your company.

When journalists write articles, they will refer to the original research source, which is your website. In this way, you will get backlinks naturally.

4. Collaboration with Media Through Sponsored Articles

If you want quick and guaranteed service, you can use the service sponsored article or advertorial news website This is a paid article written by the media team or yourself, then published on a news website with an active backlink to your site.

Advantages of Sponsored Articles:

• Backlinks are more certain and controllable.
• Articles can be optimized for SEO (title, anchor text, etc.).
• Your brand gains more credibility because it appears in major media.

However, make sure to choose media that are truly relevant to your business niche. Do not randomly buy backlinks from news websites unrelated to your industry topic, as it can be considered spam by Google.

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5. Creating CSR Events or Activities

Corporate Social Responsibility (CSR) activities or certain events can also become a way to get media coverage. News websites often highlight social activities or public events that attract public attention.

Examples of activities that can be covered by the media:

• Donation for the foundation or orphanage.
• Environmental care social action.
• Free educational event for the community.
• Competition or contest open to the public.

After coverage, journalists usually include a link to the company's or event's official website. This becomes a very natural organic backlink while also enhancing your brand's positive image.

6. Sending Opinions or Articles to the Op-Ed Section

Many news websites have sections Opinion or Op-Ed (Opinion Editorial)You can send opinion articles discussing current issues related to your field.

Example:

• If you are a digital marketing expert, write an opinion about the development of AI in SEO.
• If you are a tourism consultant, make an opinion about sustainable tourism trends.

Tips for Having Your Opinion Article Accepted:

• Use strong data and facts to support your argument.
• Avoid excessive promotion, focus on insights and value.
• Add the author's profile along with a link to your website or company.

If the article is published, the backlinks obtained are usually very natural and valued by Google.

7. Building Relationships with Journalists and Editors

The last way, and the most important one, is building good relationships with journalistsIf you have direct access to journalists, getting coverage and backlinks will be much easier.

How to Build Relationships with Journalists:

• Active on social media, especially Twitter and LinkedIn, because many journalists look for sources there.
• Participate in community or press events.
• Don't just contact when you need coverage, but establish long-term communication.
• Provide relevant and useful information, not just promotion.

With a good relationship, journalists can make you a regular source or even offer special coverage for your business.

Common Mistakes When Trying Backlinks from News Websites

Before closing this article, there are some common mistakes website owners make when trying to get backlinks from news websites:

1. Over Promotion – The article appears to be just an advertisement, so it was rejected by the editorial team.
2. Not Relevant – The content sent does not match the media's topic.
3. Using Anchor Text Spam – For example, excessively inserting keywords in backlinks.
4. Not maintaining relationships – only contacting journalists once and then disappearing.
5. Ignoring On-Page SEO – Backlinks from major media are useless if the website is not internally optimized.

Getting backlinks from news websites indeed requires extra effort, but the results are worth it. Backlinks from major media can significantly increase domain authority, SEO ranking, and brand credibility.

The seven main ways you can do are:

1. Create a press release worthy of news.
2. Becoming an expert resource person.
3. Creating viral content or data research.
4. Using sponsored articles.
5. Holding CSR events or activities.
6. Send opinion to the Op-Ed section.
7. Establishing relationships with journalists.

If done consistently, backlinks from news websites will become a powerful weapon for your business's SEO strategy.

And for those of you who want faster, safer, and measurable results, you can collaborate with a professional SEO agency like RankOptima.com, which has experience in quality backlink service, including from national news websites. With the right approach, your website will find it easier to compete on the first page of Google.

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