In the world of SEO, backlinks are one of the most important factors to improve website rankings in search engines like Google. However, not all backlinks are created equal. There are two types of backlinks that are often discussed, namely DoFollow and NoFollow. Understanding the difference between the two is key for beginners to build effective and safe SEO strategies.
This article will thoroughly discuss the understanding, functions, benefits, ways to obtain, and strategies for using DoFollow and NoFollow backlinks to improve your website's authority.

What is a backlink?
Before understanding the difference between DoFollow and NoFollow, it is important to first understand what a backlink is.
Backlink is a link from another website that directs to your website. Google and other search engines consider backlinks as "votes" or recommendations for the quality of your website. The more high-quality backlinks pointing to your site, the higher the chances of your website achieving a good ranking in search results.
However, the quality of backlinks is much more important than quantity. Backlink from a trusted website More valuable than dozens of backlinks from spam sites.
What is a DoFollow Backlink?
DoFollow Backlink is a link that tells search engines to "follow" the link and give credit to the targeted website. In other words, DoFollow provides link juice, which can increase domain authority and website page ranking.
Characteristics of DoFollow Backlinks:
- No attributes
rel="nofollow". - Having a positive influence on SEO.
- Usually comes from websites with a high reputation.
Benefits of DoFollow Backlinks
-
Enhancing Website Authority: Google considers your website more relevant and quality if it receives DoFollow backlinks from trusted sites.
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Improving Keyword Rankings: Link juice from DoFollow can help certain pages achieve higher positions in search results.
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Increasing Organic Traffic: In addition to SEO, DoFollow backlinks can also bring visitors directly from the source website.
What is a NoFollow Backlink?
NoFollow Backlink is a link that has the attribute rel="nofollow", which tells search engines not to give SEO credit to the targeted website. In other words, this link does not contribute link juice.
Characteristics of NoFollow Backlinks:
- Has attributes
rel="nofollow"in HTML code - It does not directly affect the page ranking on Google.
- Frequently used in blog comments, forums, or websites that accept links from users.
Benefits of NoFollow Backlinks
Although it does not provide link juice, NoFollow backlinks are still important because:
- Increase Referral Traffic: Visitors can click the link and enter your website.
- Building Backlink Diversity: Google prefers natural backlink profiles, a mix of DoFollow and NoFollow.
- Increasing Brand Awareness: NoFollow Backlinks still help introduce your brand or website on other platforms.
The Main Difference Between DoFollow and NoFollow
| Aspect | Backlink DoFollow | Backlink NoFollow |
|---|---|---|
| The influence of SEO | Providing link juice, improving ranking | Does not provide direct link juice |
| HTML Attributes | There is none rel="nofollow" |
Have rel="nofollow" |
| focus | Enhancing domain authority and keyword ranking | Backlink diversification and referral traffic |
| Public Source | Guest article, relevant website, quality SEO directory | Blog comments, forum, social media, user-generated website |
| Impact on Google Ranking | Directly improve the ranking | Not directly, but still helps with natural backlink profiles |
When Should You Use DoFollow or NoFollow Backlinks?
Backlink DoFollow
Use DoFollow backlinks when:
- You write guest articles on websites relevant to your niche.
- Getting links from major media or authority sites.
- Create a link from internal content on your own website.
Backlink NoFollow
Use NoFollow backlinks when:
- Providing links to external websites that Google does not want to approve.
- Posting links in blog comments, forums, or social media.
- Include links on user-generated websites or general link directories.
How to Get High-Quality Backlinks
Building effective backlinks requires the right strategy. Here are some tips for beginners:
-
Guest Posting
Writing articles on your website relevant to your niche, then placing DoFollow backlinks to your own website. -
High-Quality Content
Informative, lengthy, and original content is easier to obtain natural backlinks from other websites. -
Building Relationships with Bloggers or Online Media
Networking with influencers or owners of other websites can open opportunities for DoFollow backlinks. -
Utilizing Social Media
Although most links on social media are NoFollow, they still help increase visibility and referral traffic. -
Forum and Community
Actively participating in relevant forums or communities can provide NoFollow backlinks while also building brand authority. -
Broken Link Building
Searching for broken links on other websites and offering your content as a replacement. Usually, you can get DoFollow backlinks from authoritative websites.
Common Mistakes in Building Backlinks
-
Focus Only on Quantity
Getting hundreds of backlinks from spam websites can actually be harmful. Google emphasizes quality over quantity. -
Using PBN Services or Spam Backlinks
Private Blog Network (PBN) or automatic backlinks are at risk of being penalized by Google. -
Ignoring Backlink Diversity
Getting DoFollow links from only one source makes the backlink profile look unnatural. Combine with NoFollow for added security. -
Not Checking Source Website Relevance
Backlinks from irrelevant websites to your niche can be wasted and even damage your reputation.
Tools for Checking Backlinks
There are several tools that can help monitor backlink quality, including:
- Ahrefs – Competitor backlink analysis and discovering new opportunities.
- SEMrush – Checking backlink profile and SEO health.
- Moz Link Explorer – Measures domain authority and backlink quality.
- Google Search Console – Monitor backlinks directed to your website.
Understanding the difference between DoFollow and NoFollow backlinks is an important step for beginners who want to build an effective SEO strategy.
- DoFollow: Memberikan link juice, meningkatkan otoritas domain, dan membantu peringkat kata kunci.
- NoFollow: Tidak memberikan link juice secara langsung, tetapi penting untuk diversifikasi backlink, trafik referral, dan branding.
The best strategy is to combine both types of backlinks. Use DoFollow from relevant websites to improve rankings, and NoFollow from forums, comments, or social media to build a natural and safe backlink profile in the eyes of Google.
With the right understanding, you can build quality backlinks or leverage Quality Backlink Service The most trusted, so your website appears higher in search results, attracts visitors, and builds a strong online reputation.
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